Job Description

Role Summary

The Videographer is responsible for conceptualizing, shooting, and editing high-quality video content that drives engagement and supports Bad Birdie's brand and marketing objectives across all digital platforms.

Responsibilities

Content Creation and Production

• Develop creative video concepts that align with Bad Birdie's brand pillars: Bold Creativity, Good Times, and Radical Inclusivity.
• Plan, shoot, and edit video content for various platforms including social media, website, and advertising campaigns
• Create a mix of content types including product showcases, brand stories, lifestyle content, and performance marketing assets
• Collaborate with the creative team to ensure video content aligns with overall marketing strategies and campaigns

Technical Expertise

• Operate and maintain video equipment including cameras, lighting, and audio gear
• Stay updated on the latest video production techniques and technologies
• Manage the organization and storage of video files and equipment

Post-Production

• Edit raw footage and sound files to create polished final videos
• Apply motion graphics, sound effects, and music to enhance video quality
• Optimize videos for different platforms and devices

Performance Optimization

• Analyze video performance metrics and apply insights to future content creation
• A/B test different video styles, lengths, and formats to maximize engagement
• Stay informed about platform-specific best practices for video content

Collaboration

• Work closely with the social media team to create platform-specific video content
• Collaborate with the e-commerce team to produce high-converting product videos
• Support the partnerships team in creating content for brand collaborations and influencer partnerships

KPIs

Content Performance

• Video engagement rate (likes, comments, shares)
• Video view rate and average watch time
• Click-through rate on video ads and shoppable content

Production Efficiency

• Number of video assets produced per month
• On-time delivery rate for video projects
• Equipment utilization rate

Quality Metrics

• Video quality score (based on internal reviews and customer feedback)
• Brand consistency score for video content
• Number of videos repurposed across multiple channels

Business Impact

• Conversion rate of video ads
• Revenue attributed to video content
• Increase in brand awareness metrics from video campaigns

Critical Skills/Knowledge

• Proficiency in video production equipment and editing software (e.g., Adobe Premiere Pro, After Effects)
• Strong understanding of storytelling through visual media
• Knowledge of current video trends and platform-specific best practices
• Basic understanding of marketing principles and how video supports business objectives
• Excellent time management and project coordination skills
• Creativity and ability to generate innovative video concepts

WHAT YOU'LL LOVE ABOUT US
At Bad Birdie, we prioritize your well-being and growth, both personally and professionally. Here's what you can look forward to:

Flexibility:  Enjoy generous PTO, 19 recognized holidays, and the option to work remotely on Fridays, AKA "Fairway Fridays."
Comprehensive Benefits:  We offer medical, dental, and vision insurance, along with a 401(k) savings plan with up to 4% match.
Professional Growth:  Opportunities for continued education, wellness programs, and career development.
Exclusive Perks:  Heavily discounted Bad Birdie apparel, invitations to pop-ups and other company events, an annual holiday party, and complimentary daily office snacks and beverages.
Impactful Work:  Be part of a team that values GRIT, individuality, and bold innovation, with the chance to make a real difference.

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